An understanding of HTML is critical in SEO and stands for HyperText Markup Language. One objective of HTML is to identify or tag specific parts of the page.
The most important tag gives you control over the public description of the page: the 'title' tag. Providing a short description of the page is so easy and search engines use them if you do. There are a number of useful tags you can use.
Search engines love tags
You need to make sure your tags are unique, afterall each page is unique, so each page should have a different title tag to describe each page. Seems obvious, but worth checking. In fact, make sure that each page across your site has unique description, title and keyword tags.
This will tell search engines that each page across your site is different and will help ensure that your content is indexed and out there for people to find.
Keep it real Your tags must reflect the actual content on the page, get this wrong and you stand the embarrassment of upsetting search engines and consumers alike. Get it really wrong and you may find your page assumed to be guilty of spamming and perhaps your page may even be removed from Google.
'tagging' is an essential exercise that is part of the core of HTML. Other tags to use include header tags that are denominated as h1, h2, h3 and h4 where the numbers denominate the importance of the headline, h1 being first. It is important to keep them in order so that the first tag is h1, and h3's appear after an h2. It is fine to have several h2's, h3's or h4's although unusual. It is normal to employ just one h1 tag per page.
You can find out more about how to use h tags here: HTML basic
Here is a list of all available tags, their usage and their meanings: HTML tag list
Copy sells! It should be obvious that the words that you choose can make all the difference. Online even more so than face to face. Online we can see the words that people type in, we can see the words that people search for - search engines tell what they are - search engines also tell us words may be related too. Online a search engines job is to line up resulting websites with the words that you type in. Those words are all it has to go on. Clever stuff.
In search engine optimisation worlds these are the keywords that we focus on. Knowledge is power and you have a world of power at your finger tips when you know what people are searching for. You can undertake market research - by knowing what people are looking for - it is a dream!
Key words will always be at the core of your online marketing programs. Whether you plan to market using blogs, pay per click or to achieve better rankings through search engine optimisation, you will need to know your keywords every step of the way.
Key words are not just important at the beginning, they are vital to your on going success whether you are optimising your website or blog, they all contain words and the words that you choose make a difference.
Hard words are generally the common words, like jobs. It would be difficult, though not impossible to optimise against that. One of our client successes is for the word jobs. Go ahead check it out, it can be done. But it is tough and potentially limiting - although probably not in this case.
Zeitgeist You should study key words regularly to pick up the changing moods of the search landscape. Google helps with that too with their Zeitgeist - and that is a term worth search for on a range of search engines, as they all have their different opinions and data to share.
Understanding your key words and all the words relating to them will help you to structure your website or blog content. It would make sense that if people are looking for your main keywords and you know that people were looking for related key words that you would include content in your site that related. It would at the very least make the site more interesting for consumers and that is the key to key words.
You must have content on your site that not only relates to the keywords, but most importantly, relates to your readers, as we hope this does.
When planning SEO, think from your visitors perspective. Plan the content of each page to reflect a specific focus with a specific outcome that your visitor would expect, and enjoy.
When your visitors come from a search engine appropriate content is easy on the eye when it matches their search term, this has always been key for SEO but is vital for PPC
A natural flow helps satisfy visitor needs, providing the basis of trust.
Content is King
There is usually not enough content on most pages and what exists is often lacking. Google has developed a system it refers to as its Quality Score, and it seems other search engines have taken this to heart too. So it is more essential than ever to get your page content on the button. Poor content planning is going to cost you a lot of money and potentially, lost opportunity.
Content needs to be designed to help visitors find what they want. In niche markets this is easier, as often there is little information around.
In competitive markets, with commodity products, you will need to work harder to stand out from the crowd. In these cases you need to expand on the product description with sassy comments that suit your house style.
About five years ago we pioneered News Inclusion, it is much copied now - or better said - it is a development that has been widely adopted. Nowadays, we have devised around 18 different types of content inclusion to make sites both more search engine friendly, but most importantly, consumer friendly and this is an area worth studying, as this is where the competitive edge lies...
We have serviced clients around the world since '96. Whilst specialising in Search Engine Marketing, Weboptimiser developed expertise from its roots in Search Engine Optimisation. SEO is a key component of Social Media with many of our perfected practices being a perfect fit with the 'new economy'.
It may not be surprising that our business, experience and our client portfolio continue to expand. Nowadays we cover more media: Email, Video, Mobile and interactive TV. Added to these technologies we add techniques for social media focussing on audience communication and brand reputation. Essential for all brands at all stages in their lives - we are able to measure, scope, protect and serve.
If you were wondering why we do what we do... we have come to the point of realising that we like where people are going. Over these formative years we have been lucky enough to work out that we are quite good at making things work, and we have assembled a great client base that love working with us as much as we love working with them.
So, a big thanks for visiting, we hope that you enjoy our SEO top tips blog. If you are looking to employ SEO, PPC, Video, Email or other Social Media Services, please visit the Weboptimiser web site for more information.