An understanding of HTML is critical in SEO and stands for HyperText Markup Language. One objective of HTML is to identify or tag specific parts of the page.
The most important tag gives you control over the public description of the page: the 'title' tag. Providing a short description of the page is so easy and search engines use them if you do. There are a number of useful tags you can use.
Search engines love tags
You need to make sure your tags are unique, afterall each page is unique, so each page should have a different title tag to describe each page. Seems obvious, but worth checking. In fact, make sure that each page across your site has unique description, title and keyword tags.
This will tell search engines that each page across your site is different and will help ensure that your content is indexed and out there for people to find.
Keep it real
Your tags must reflect the actual content on the page, get this wrong and you stand the embarrassment of upsetting search engines and consumers alike. Get it really wrong and you may find your page assumed to be guilty of spamming and perhaps your page may even be removed from Google.
'tagging' is an essential exercise that is part of the core of HTML. Other tags to use include header tags that are denominated as h1, h2, h3 and h4 where the numbers denominate the importance of the headline, h1 being first. It is important to keep them in order so that the first tag is h1, and h3's appear after an h2. It is fine to have several h2's, h3's or h4's although unusual. It is normal to employ just one h1 tag per page.
You can find out more about how to use h tags here: HTML basic
Here is a list of all available tags, their usage and their meanings: HTML tag list
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